In fact, the market curve is not a normal curve. Indeed, nothing in God’s universes is linear, normal and symmetrical. To be sure, the so-called market curve is comprised of multiple market curves: each, in turn, is multidimensional, interdependent and curvilinear as well as asym-metrical and changeable (see Figure 7). We may view a phenomenal representation of these multi-modal market curves in the illustrations below:

• Generating or stimulating markets;
• Innovating or initiating markets;
• Commercializing or making markets;
• Commoditizing or draining markets;
• Attenuating or breaking markets.

For our purposes, we label the acronym for these market phases GICCA. They have profound implications for their corporate cultures and their people and products.

Figure 7. Multi-Modal

Indeed, elevated requirements have been determined for the processing systems generated by the multi-modal curves (see Figure 16). As may be viewed, the requirements for corporate-community processing capacities align directly with the GICCA phases:

Phases	Requirements
Generating—S–MP–R	Marketplace Positioning * MCD
Innovating—S–OP–R	Organizational Alignment * HCD
Commercializing—S–P–R	Human Processing * HCD
Commoditizing—S–O–R	Information Modeling * ICD
Attenuating—S–R	Mechanical Tooling * mCD

In other words, at the highest levels, the multi-model processing systems require advanced generative processing systems: S–P–R, S–OP–R, S–MP–R. We are not free to generate if we are not empowered to think!

Figure 8. Multi-Modal Processing Requirements